This highly successful online retail brand was interested in developing a store prototype which was not simply about retail shopping. The core concept was a “design shop”, a space which encouraged contract designers and their clients to explore the brand further through hundreds of fabric bolts and take-away samples of their dynamic rug and cloth designs. We created a new space oriented around two large work tables and swatch displays to establish the design loft identity. We developed new furniture prototypes including display racks for swatches, rolled rugs and headboards. A living room lounge space allows for meetings and presentations with clients.